Digital marketing is the promotion of products or brands on the Internet and also on electronics devices such as mobile phones, TVs, and electronic billboards with the use of different techniques that enable an organization to analyze marketing campaigns and understand what is working and what isn't typically in real-time.
Marketing has always been about the right place and the right time to connect with your audience. Today, you have to meet them where they already spend time on the internet.
How do you define Digital Marketing?
Digital Marketing is defined by the use of various digital tactics and channels to connect with customers where they can spend much time online. From the website to a business’s online branding such as Digital Advertising, Search Engine Optimization (SEO), Facebook and Instagram marketing, online brochures, and beyond there’s a spectrum of tactics all that fall under that umbrella of a digital marketing consultant.
Here’s a quick overview of some of the most common digital marketing tactics and channels.
Search Engine optimization (SEO) :
This is the process of optimizing the content of your website, technical configuration, and reach of your website to rank higher in search engine results page for a specific set of keyword terms, thus increasing the amount of organic traffic received by your website. Ultimately, the goal is to attract visitors to your website when they search for your business products, services, or information.
The channels that benefit from SEO include:
- Website
- Blogs
- Info-graphics
SEO services are divided into two types including on-page SEO, off-page SEO.
On-Page SEO :
SEO which is based on the latest digital technology redefined your online presence with a fully managed SEO program, and maximize your ROI with our highly trained and business enthusiast SEO experts.
You can make your website place itself on a more appropriate targeted audience search range. You can be able to generate traffic for your website and engage more online genuine users who are willing to look at your business, products and services. We do it by using our technical and business expertise to optimize your website with our on a page and off-page SEO services and make it simpler and effective for search engines to find it and take it to the people who require it.
On-page SEO strategies :
- Website analysis
- Keyword Research and Optimization
- Link analysis
- XML sitemap creation
- Internal Linking Optimization
- Anchor Tag Optimization
- Content Duplicacy check
OFF Page SEO :
SEO which is based on promotion methods to create the presence of a website and its content available to the larger mass and making others look into the content and information according to its relevancy with the desired information by the internet users. Off-page SEO describes to methodology and techniques that can be utilized to improve the position of a website in the search engine results page generally on Google’s search engine.
Off-page SEO strategies :
- Link building
- Article submission
- Blog directory submission
- Local search website optimization
- SEO strategy report
- The initial and overall report
Social Media Optimization (SMO) :
These tactics promote your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. You must also integrate social elements into every aspect of your marketing and create more opportunities for peer-to-peer sharing. The more your marketing audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become a customer, too.
The channel you can use in social media marketing:
- Facebook
- Twitter
- LinkedIn
- Instagram
- Pinterest
- Google+
Social media optimization is a part of digital marketing of Instagram, Twitter, Whatsapp, LinkedIn, Pinterest, Google+ that use of social media marketing agency to start getting a new customer from social media.
Social media optimization strategies :
- Group posting
- Page joining
- Page posting
- Graphical designed post creation
- Campaign creation
Content Marketing :
Content marketing focused on the creation and promotion of content assets and distribution of valuable, relevant, and uniform content in order to attract and maintain a clearly defined audience that ultimately drives profitable customer action.
The channels that can play a part in your content marketing strategy following below:
- Ebooks
- Whitepapers
- Blog posts
- Online brochures and lookbooks
- Webinars
- Podcasts
- Online courses
Pay-Per-Click (PPC) :
Pay-Per-Click advertising also known as Cost-Per-Click is an Internet advertising model where you pay for every user who clicks on an Ad. For example, Google AdWords and Facebook Ads are a form of PPC advertising.
In a PPC campaign, you pay Google for your website at the top in organic search listings. When someone clicks on your Ad, you pay CPC from your budget.
The channels that can play a part in PPC are following below:
- Hosting video ads via the Partner Program of YouTube
- Posting links to affiliates from social media accounts
As of now, we discuss the main tactics of digital marketing but there so many other tactics also used in Digital Marketing such as Email Marketing, Inbound Marketing, Conversion Rate Optimization (CRO), Branding, Mobile Marketing.
PPC strategies :
- Setup analytics for business
- Research keyword for Ads
- Finalize keyword for Ads
- Create creative Ads for display marketing
- Create Re-marketing list
- Setup campaign
What does a digital marketer do?
Digital marketers are responsible for driving whole awareness and lead generation through all the digital channels each free and paid that are at a company's disposal.
Digital marketers are responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. They play an important role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Digital marketers focus on digital vendor typically focuses on a distinct key performance indicator (KPI) for every channel in order that they will properly live the company's performance across everyone. A digital vendor who's responsible for SEO, as an example, measures their website's "organic traffic" of that traffic coming back from website guests World Health Organization found a page of the company's website via a Google search.
Why Digital Marketing is important?
Small and medium-sized enterprises are doing everything they can to keep up with the change and evolution of modern technologies, which can be said to be true for the rest of human society. Most companies either change their business models to an online one or strengthen existing marketing efforts with digital marketing strategies to capture a growing and highly lucrative online marketplace.
The following reason will show you why digital marketing is important?
- To link with the clients
- To deal with the competition
- To improve the rankings of your organization
- To provide information with any time and any place
- Offers more conversion
- Get forward of your opponents
- Make much better revenues
- Much more cost-effective than traditional marketing
- Allows relationship with focused audiences
- Easiness and success of the online purchase
- Higher ROI compared to traditional marketing
Does Digital Marketing Work for All Businesses?
Digital marketing can work in many industries in any business. Regardless of what your company sells, digital marketing still requires buyer personas to identify the needs of the audience, and create valuable online content. However, that's not to say all companies should implement a digital marketing strategy in the same way.
B2B Digital Marketing :
If your company is business-to-business (B2B), your digital marketing efforts are likely to focus on the generation of lead online, with the ultimate goal of talking to a salesperson. For that reason, the role of your marketing strategy is to attract and convert top quality leads through your website and supporting digital channels for your salesperson.
In addition to your website, you will probably choose to concentrate your efforts on business-oriented channels such as LinkedIn, where your demographic spends its time online.
B2C Digital Marketing :
If your company is business-to-consumer (B2C), it is likely that your digital marketing efforts are likely to attract people to your website and make them customers without talking to a salesperson.
For this reason, you are less likely to focus on' leads' in their traditional sense, and more likely to focus on building an accelerated purchaser's journey, from the moment someone lands on your website to the moment they buy. This often means that your product features in your content are higher in the marketing funnel than they could be for a B2B company, and you may need to use stronger calls-to-action (CTAs).
Conclusion :
Digital marketing is the marketing of the future because it allows more benefits that we have discussed in this article. You can track the results of your digital marketing efforts with incredible accuracy so that it is easy to see which strategies are producing profitable results and which once need some work.
